Program Outline
B.C.A. (Hons.) Digital Marketing is four-year Full-Time Degree Program Under the faculty of Basic Science and Applied Science, MGM University with a specialization in the area of Digital Technology, Marketing and its aspects. The rises of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Student will able to learn how to exploit the technique to develop a brand and drive organic traffic to website also learn marketing basics, graphic design, Search Engine Optimization SEO, web analytics ,content marketing, Content writing, types of marketing, User Experience(UX) & User Interface Design, web designing, advertising etc.
Eligibility
- He / She Must have Passed the Higher Secondary (Multipurpose) Examination conducted by H.S.C. Board Government of Maharashtra with Science / Technical Subjects or an Examination of any statutory University and Board recognized as equivalent thereto.
- Candidates having offered prescribed vocational course , (MCVC) with Computer Techniques / I.T./Electronics.
- Three Yers Course in Diploma Engineering conducted by the Board of Technical Education, Maharashtra State. He/She must have passed at qualifying examination.
- Knowledge with Value base
- Syllabus updated as per Industry requirement
- Creation of World class TECHNO GEM
- Dedicated & Accountable Faculties
- Meticulous Curriculum Delivery
- Research & Study Environment
- Pragmatic & Active Experimentation
- Placements in MNC’s
- Digital Marketing Manager
- Social Media Marketer
- Content Marketer
- Email Marketer
- Content creator
- Digital marketing Executive
- Duration: Four Years, Full Time Programme
- Pattern: Semester System
- Credit System: Choice based Credit Systems
- Innovative Design Projects
- Design Industry internships
- Interdisciplinary Collaborative Design Project
- National/International Study Tours which include visits to Industries, Industrial Exhibitions, Research Laboratories, Research Organizations as well as Institutes of National and International repute.
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